Know exactly what's working — down to the customer

Sample data · illustrative figures for layout

Revenue · June

$48,200

▲ 14% vs May

Active members

▲ 5 new this month

Avg spend / customer

$214

▲ 8% vs May

Rig utilization

71%

▲ 6 pts peak 94% Fri/Sat

Open sessionsMembershipsEvents + trailer

$31k

Feb

$35k

Mar

$39k

Apr

$42k

May

$48k

Jun

Open sessions$19.3k · 40%

Memberships$18.3k · 38%

Group & corporate$7.7k · 16%

Mobile trailer$2.9k · 6%

Recurring (memberships)$18.3k / mo

29 members locked in · scales straight to the line as you grow the ladder.

M. CastellanoFounder · 11 visits

$612

D. ReyesFounder · 9 visits

$548

Paychex (corporate)1 event · 24 guests

$3,800

S. KimAPEX 6 regular · 7 visits

$489

🔥

Fri/Sat peak hours run 94% full — room to nudge off-peak pricing up midweek.

⚠️

6 members haven't booked in 21 days — auto-nudge queued before they churn.

🏆

APEX 6 is your highest revenue-per-hour rig — upsell prompt live at checkout.